in Business

Decision Points in the Buyer’s Journey

Marketing is essentially an exercise in the behavioral psychology of potential buyers. When making a decision to buy a product or service, the buyer goes through several very distinct phases in the decision-making process. While these phases may be expanded…

in Business

Business Process Re-Engineering

Business process re-engineering means study, analysis and redesign of fundamental business process to reduce cost and add value to the business. For example- a manufacturing organization delivering its goods to the retailer after receiving the sales order. The company receives…