In this fashionable world we have seen many jewels that have been very popular among people and in recent days the investment in gold jewelry has been increasing rapidly. Unlike the covering jewelry, there are many models that have been crafted using gold and this has created great demand among the ornament lovers. All the people buying gold see it has an investment more than an ornament to be worn. There are many attractive designs that have been done using gold and these designs are liked by everyone especially by the women. They tend to show more concentration towards the gold ornaments and one of the bestselling among the ornaments is the gold earrings.

There has been much design that has been done for the earring to attract people to by the product and there are many selling strategies that are used to sell the gold. So the consumer before buying gold must follow certain norms to check the purity of the cold and usually the gold is measured in carat and this is the standard for the gold across the world. There are many standards that are set by the government so that the consumer is not faked by the seller and this has been happening in the gold industries. There has been much latest technology that has been used to design the gold jewelry so that the accuracy of the design is very perfect and this will be a more effective method to craft the gold design.

Unlike the gold, the diamond has also reached the people very much in the recent days and people after gold tends to buy a diamond as this is considered to very precious than the gold ornament. The diamond ornaments are very costly when compared to gold, so only a few people tend to buy the diamond rather than the gold. The diamond rings are very high in demand for their quality and their design and there are imported for various places across the world. There is not much design in diamond as the demand is high but very few people buy it for their price which is very high in numbers. So the diamond is less preferred than the gold, the diamond which is available It is brought the raw form is then materialized to be an ornament to be used for any occasion. There are many varieties in the diamond as this is not present in the single form. So unlike the gold, the diamond is of various types. The ornaments made is  brought to India as there are no much designs that are available in for diamonds as it is for the gold jewelry.

So this creates the main differential line between the gold and the diamond and the cost is one of the major factors that is considered by people before buying the ornaments either gold or diamond. The consumer must be aware of the faked product and must be smart enough to buy the original product form a good seller in the city.